Twitter’s newest feature is reigniting the flame war between iOS and Android owners.
The U.S. social media company’s latest addition is a subtle piece of information that shows the client that each tweet is sent from. In doing so, the company now displays whether a user tweets from the web or mobile and, if they are on a phone, whether they used Twitter’s iOS or Android apps, or a third-party service.
The feature, which was silently enabled on Twitter’s mobile clients earlier this month; For a long time he has been part of the TweetDeck app: he has received a mixed response from users since CEO Jack Dorsey highlighted it.
Some are happy to have additional details to look for context, for example, if a person is on the mobile or using third-party applications, but others believe it is an unnecessary addition that is fueling the rivalry between iOS and Android fans .
Interestingly, the detail of the application is not really new. In 2012, about six years ago, Twitter removed the information as part of a series of changes to unify users across all devices, focused on the service’s reading experience and took people to their official applications where they could maximize the scope of advertising.
That was a long time ago, so long that the our editor-in-chief, Matthew Panzarino, was still a reporter when he wrote about this; he and I were in another publication completely, and much has changed on Twitter, which has grown enormously in popularity to reach 330 million users.
In 2012, Twitter tried to reign in the large number of third-party applications that were popular among users in order to centralize their advertising to obtain, and their finances, together before going public. The IPO of Twitter occurred in 2013 and it migrated most of the users to its own applications, but it did a terrible job of handling the developers and, therefore, nowadays, there are very few third-party applications. That remains a delicate point for many users, since the independent applications were traditionally superior with a better design and more functions. The majority is now dead and official Twitter applications reign.
Many Twitter users may not be aware of the background story, so it is quite fascinating to see some expressed uncertainty when displaying details of your phone. In fact, several Android users regretted that the new detail is “exposing” their devices.
I could continue but it seems that, for many, the iPhone is still the last symbol of been on Android despite the progress made by Samsung, Huawei and the new Android players, Xiaomi and Oppo.
Although it may increase arguments between the two mobile tribes, the feature has already called brands and ambassadors using the “wrong” device. Notable examples include a Korean male band sponsored by LG using iPhones or from the Apple Music team sending a tweet through an Android device . Suddenly, detecting these imbalances is much easier.