GoogleHow To

How to optimize your Google My Business listing

Google My Business has changed the face of Google — literally, when you search for any business, service or product the first thing Google displays are the Google My Business listings. Following the key steps highlighted below you will learn five key ways to optimize your business listings and take a step ahead of your competition.
Features like Google’s Local Search results , which break out with a list of nearby businesses and much of the pertinent information needed to find a specific business (e.g., address, business hours, category, reviews) and potentially buy something, further emphasize the need for a GMB listing for both new and established businesses.
Google’s Knowledge Graph also utilizes verified Google My Business information to help generate details for its database about businesses and related entities that are relevant to specific searches.
Once a new listing is created, a Google Maps location is then generated that synchronizes with traditional Google Search for easy access and searchability.
It certainly helps that the clear majority of organic searches come from Google (around 90 percent for worldwide search engine market share), further illustrating the value of a GMB listing.
Use this guide to ensure you’ve completed your Google My Business listing correctly, and optimized all possible facets of the tool to get the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users.

now we talk aboutBasics of Google My Busines,If digital marketing is a somewhat new endeavor for you and your business, there are some basics to recognize to ensure you fully understand Google My Business and the value it offers.
First off: yes, using Google My Business is free. And, no, a GMB listing doesn’t replace your business’s website.
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.
First step to getting your Google My Business listing up and running is to actually conduct a Google search to ensure your business doesn’t already have a GMB listing.
If your business has been around for a while (several years or more), it’s likely it already has a GMB listing and you just need to claim it.
Once successfully claimed, you can manage the information just as if you started the GMB listing yourself years previous.
Head over to the Google My Business page for adding and claiming GMB listingsand enter your most important business information (business name and address) to ensure your business doesn’t already have a listing that you need to claim.

Add or Edit Service-Area Business Details

Sign in to Google My Business and make sure you’re using “card view.” If you’re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon on the right side above your locations.

  • Choose the listing you’d like to manage and click “Manage location.”
  • Click Info from the menu.
  • Click the “Address” section.
  • In the window that appears, select “Yes” next to “I deliver goods and services to my customers at their locations.”
  • Enter your service area information. You can set your service area based on the ZIP codes or cities that you serve, or in a given area around your location.
    • Select the box next to “I serve customers at my business address” if you want your complete address to appear on Google and your business location is staffed and able to receive customers during its stated hours.
      The most important piece of imagery in your GMB listing is obviously your profile photo. There likely won’t be an image that gets more exposure, and there likely isn’t one that will have more of an impact either.
      Your business profile photo should not be the brand logo itself, but of something appealing and encompassing of the brand, what it stands for, and/or what it offers.
      Other types of images that should be added to your GMB listing are:
  • Logo image: Google recommends businesses use their logo to help customers identify your business with a square-sized image.
  • Cover photo: Cover photos should really showcase a brand page’s personality. It’s the large photo featured at the top of the brand’s Google+ page, it will always be cropped to fit a 16:9 aspect ratio.
  • Additional photos: Other, different kinds of photos are used to spotlight features of your business that customers consider when making purchasing decisions. These photos will differ and are dependent on the kind of business you manage. These photos may include the goods and/or services your business offers, business staff working and/or assisting customers, the interior and exterior of the business, and other general photos that summarize the business and what it can do for its customers.

All photos should follow Google best practices:

  • Format: JPG or PNG
  • Size: Between 10KB and 5MB
  • Minimum resolution: 720px tall, 720px wide
  • Quality: The photo should be in focus and well-lit, and have no alterations or excessive use of filters. The image should represent reality.

    Where Customers Find You on Google

    This section shows how many customers found you via Google Search or Google Maps.
    Beside “Listing on Search” and “Listing on Maps,” you’ll see the number of views your listing received from each product in the timeframe you’ve selected. According to Google, “Views” are like “impressions” on other analytics platforms.
    To see how many people found you on a particular product on a particular day, place your cursor over the appropriate segment of the graph on the day you’re interested in.
    These sections have the following labels in bulk insights reports:

    • Total views
    • Search views
    • Maps views

    Customer Actions

    This section shows what customers did once they found your listing on Google.
    “Total actions” gives the total of the following types of actions that customers took on your listing:

    • Visit your website
    • Request directions
    • Call you
    • View photos

    The following labels are available as reports in this reporting section:

    • Total actions
    • Website actions
    • Directions actions
    • Phone call actions

    Direction Requests

    This part of Insights uses a map to show where people are that are requesting directions to your business.
    Your business location is identified on the map and some of the most common spots that people request directions to your business from are shown.
    It even breaks the total number of direction requests down by city or neighborhood.

    Phone Calls

    This section shows when and how often customers called your business via your listing on Google.
    At the top of the section, “Total calls” gives the total number of phone calls for the selected time frame.
    The graph offers the ability to view trends by phone calls by either day of the week or time of day. This lets marketers and business operators know when customers are most likely to call after seeing your GMB listing.

    Photos

    Lastly, GMB allows you to examine how often your business’s photos are being viewed with the “Photo views” graph and “Photo quantity” graph.
    There are also lines on the graphs that compare your business’s photo data with photo data for other businesses similar to yours.
    Section of this reporting component includes bulk insights for:

    • Total owner photos
    • Owner photo views
    • Total customer photos
    • Customer photo views

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