With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These nine tips will help you instantly make your website more user-friendly so you can get more visitors and turn your website into a sales generator.
1. Stop thinking of your site as connected to a desktop.
Generation Z people are in school and were born into a culture in which mobile phones are their primary means of communication. Millennials in the workforce are heavy mobile device users and expect to have an online shopping experience, on the go, which is satisfying and efficient.
Taken as a group of target customers, multi-device users outnumber mobile-only and desktop-only users combined. As a result, think of your screen experience with these consumers as one that needs to avoid confusing, jumbled elements that take up time but add little or no value.
2. Kill the auto-play.
Millennials and Generation Z people love YouTube. Millennials, specifically, prefer to watch YouTube rather than traditional television. More than one-third of Generation Z people in a survey said they wanted to be a YouTuber to achieve self-expression, fame and creativity.
This group wants control over their video and audio experiences, so auto-play videos or music simply annoy them. They want to spend their brief time on a site to quickly judge if you have anything relevant to offer them.
If your auto-play slows down page loading, you can bet they will lose enthusiasm, if not interest. Use videos that reinforce your relevance and launch them with audio muted. That gives your customers control and helps keep them on the site.
3. Be creative but smart.
Our next-gen customers are more sophisticated and technology-savvy, so make sure your website design matches this level of experience. They are used to a staggering amount of stimuli via their phones every day, so design must be colorful, unique, multi-textured and attention-grabbing.
Lend excitement by look and feel, and don’t make common mistakes like adding so many fonts and styles that the site ends up looking hyperactive. Look for examples of sites with high-impact designs that immediately pull you in.
4. Don’t script away your customers.
Work with your Web team to have them place the scripts at the top of the jQuery library and combine all the other code or functionality into a single function that runs “async” when the document is ready.
This will cause the browser to render a page simultaneously with script loading. Customers may like the idea of chatting with your team or looking at a calendar, but if they have to do at the expense of page speed, you lose the benefit.
5. Remember the basics.
Generation Z customers still expect you to have all the basics covered in a satisfying, effective website.
An NRF-IBM co-sponsored survey revealed that 49 percent of Generation Z customers said the ability to quickly find the right product was most important for them when shopping.
Sixty-eight percent said a wide choice of products was the most important factor when choosing where to shop, and 55 percent said they would like the ability to design products that no one else owned.
Good navigation, a solid selection of buying choices and offering product customization, where possible, will enable you to move these customers to a sale.
6. Place your logo in the top left
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo because this is where people’s eyes go first. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors who may think they’ve stumbled upon the wrong company’s website.